OUR SOLUTION
THE IDEA
We have used Gamification to great effect on previous automated partner onboarding programmes so we created an “Aim High” concept which encouraged partners to progress up a 6-stage virtual mountain climbing challenge by completing sets of tasks such as consuming Veritas content, taking Veritas certifications and hitting the required sales numbers.- The process was highly visual and extremely engaging, taking on the form of an expedition from Base Camp 1, through 5 subsequent camps and on to a summit finish.
THE PLATFORM
- Eloqua
THE PROCESS
- Exclusive partners were recruited via direct outreach from Arrow’s partner account managers and encouraged to a landing page to learn more and sign up. The landing page explained the process and outlined the tasks required for the partner to progress through their “expedition”.
- On registration the partners were further engaged via email and were able to monitor their progress on their climb via their personal progress page.
- Digital activities such as watching a webinar or downloading a guide were tracked automatically via click-throughs, whilst external activities such as completing a Veritas certification were tracked manually and then updated via the Eloqua custom object
- A partner update email was sent every 10 days with a link to show their progress on the dynamic landing page.
