HubSpot is one of the most popular Marketing Automation and CRM platforms on the market, and for good reason. Originally a pure marketing platform, over recent years HubSpot has transformed into a full-featured CRM with tools not just for your marketing team, but now also for your sales and customer success teams.
HubSpot aims to be the #1 CRM for scaling businesses, with solutions available at various price points to suite your budget. Here's why we think it is such a great platform.
The holistic CUSTOMER journey
The customer journey is the path your customer (buyer) takes, from first learning about your business, to entering the sales process, to becoming a customer and then finally acting as an evangelist and advocate for your products and services.
Customers expect this to be as frictionless as possible which means Marketing, Sales, Service, and Operations teams need to collaborate to make the journey as seamless.
The customer journey has many potential bottlenecks and sources of friction that can limit growth and present as business challenges.
For example:
- You might be getting lots of website visitors but very few are converting
- Your marketing team is producing lots of qualified leads, but the sales team isn’t getting them in time
- You need to import and export data between systems to inform decision making
Friction and bottlenecks slow a business down and restrict growth. Eliminating friction leads to a smoother process and therefore faster growth.
But the real customer journey is actually cyclical rather than linear. Happy customers can generate new leads that continue the cycle.
It is therefore more appropriate to view the customer journey more holistically as a flywheel of the entire journey.
Unite Your Teams
For your teams to work effectively together, they need a single source of truth regarding customer interactions and engagements with your brand. Data can of course be sync'd between systems and it's not uncommon for businesses to use HubSpot for their marketing and another CRM (Salesforce, Microsoft Dynamics, Sugar) for their sales, and then yet another platform to manage customer success, onboarding and support. But using multiple platforms is flawed from the start. The very nature of each team using different systems makes them siloed. Add in data sync complexities and issues, the user experience simple isn't as good as having everything in one place, on one system. And if the user experience isn't great for your teams, how can you expect it to be great for your customers? Customers today expect you to know where they are in the process, so it really is critical that your teams can all access the same insight and information about a customer.
This is where HubSpot excels. One platform for all your teams means everyone can access the information they need.
Sales teams can access marketing engagements to leverage on sales calls, Customer Success teams can access sales engagements to get a deeper understanding of conversations that took place during the sales process. And Account Managers can keep track of support issues ahead of talking to customers about a renewal or alternative products and services you may offer. And finally, senior management can access the reporting they need to make data-led decisions.
The HubSpot Growth Platform
CRM AT THE CORE
HubSpot's CRM platform provides you with the tools needed to build and grow remarkable customer experiences that help spin your flywheel faster.
It’s all powered by the same database, so everyone in your organization — Marketing, Sales, Service & Operations — is working off the same system of record and single source of truth, which allows for a smoother handoff between teams and results on a frictionless experience for your customers.
Marketing Hub
Generate qualified leads.
Create and manage content, capture leads, and nurture them until they're qualified and sales-ready.
Measure campaign success, attribution and ROI.
Sales Hub
Turn leads into customers.
Engage potential buyers, demonstrate the value of your offering, and close deals.
Full end-to-end pipeline reporting and sales dashboards give a real-time view of sales activity.
Service Hub
Convert customers into promoters.
Resolve customer issues and deliver an experience that turns customers into promoters.
Organize and track customer communications, help and delight customers at scale, and of course, measure and improve customer surveys and NPS.
Operations Hub & App Marketplace
With HubSpot as your central, single view of the customer, it's important to bring data in from third-party apps and tools, such as event systems, data enrichment platforms, email, calendars and much more.
HubSpot Operations Hub makes your systems work better together. Designed to help sync and clean your customer data, it can be used to connect apps, automate processes, and your align teams around one source of truth for customer data. HubSpot's App Marketplace provides over 1,000 integrations so you can be sure your favourite third-party application can plug straight into HubSpot. And if no integration exists, one can be built using HubSpot's open and flexible API, webhooks and custom-coded workflow actions.
So, Why Go HubSpot?
The HubSpot platform is a full suite of software for growing your organization.
Build meaningful, lasting relationships with your prospects and customers.
Empower customers to reach their goals at any stage in their journey with you through valuable content and experiences.
One platform, one view of your customer.