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Articles & Guides

RevOps, AI, Data, Marketing Automation & CRM news and views

Marketing

1 min read

New HubSpot Feature: Remix Case Studies into Multiple Content Formats

Update: Remix case study Platform: Content Hub Customer Type: Pro & Enterprise Creating great content is one thing—maximising its impact is another....

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HubSpot Content Assistant Video

1 min read

Hubspot AI Content Assistant is now available

Artificial intelligence has revolutionized the way we approach many areas of our lives, and content creation is no exception. Hubspot Content...

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2 min read

How do you know when it’s time for a new CRM?

Are you feeling some frustration about your dealings with prospects and customers? Is the amount of data overloading your systems? Are your current...

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3 min read

Why do you need a CRM?

Before we look at why recording customer data in a CRM is so important, take 5 minutes to stop and think about your interactions with your customers...

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3 min read

How to use Data-Driven Marketing Strategies

Data is everywhere. Little 1’s and 0’s. It is being constantly created by users, devices and applications, some of it worthy but most of it probably...

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2 min read

What Friends can tell us about Data Lifecycle Management

There’s a classic Friends episode when Rachel and Monica bet their apartment in a “who-knows-who-better” contest. Ross is the quizmaster, and he...

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3 min read

Data...why you need to learn to embrace it

Data is vital to everything we do and consume.

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2 min read

Why personalise when you can hyper-personalise!

In our last article we looked at the pathway to CRM success. The route took us from segmentation, through contextualisation and onto personalisation.

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