2 min read
Getting started with Omni - channel marketing
We’ve recently shared our musings about Omni-channel marketing and why it’s a good idea to be doing it, or at least planning to implement it.
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4 min read
Laser-focused prospect targeting with ABM
If your ICP creates high ACV’s then ABM is the play for you. Pardon me, I hear you say!
3 min read
Five characteristics of successfully aligned Sales & Marketing departments
Somewhere along the way, over the last 30 years, the marketing and sales function had a falling out. Contrary to the more recent delineation of both...
2 min read
Ten Tips for Creating Effective Campaigns on ORACLE Eloqua
Are you using Eloqua to the best of your advantage? Here are our top ten tips to keep in mind when creating a campaign within the platform!
3 min read
Why Go HubSpot?
HubSpot is one of the most popular Marketing Automation and CRM platforms on the market, and for good reason. Originally a pure marketing platform,...