3 min read
Data is everywhere. Little 1’s and 0’s. It is being constantly created by users, devices and applications, some of it worthy but most of it probably worthless. But capture and use the worthy stuff right and it becomes the lever for some serious...
READ MORE
3 min read
HubSpot have introduced a Data Quality Command Centre to maximise data health.
1 min read
HubSpot CRM have launched new validation properties to keep data clean. Once again, that sentence is our nod to the SEO gods, which lets us get on...
2 min read
There’s a classic Friends episode when Rachel and Monica bet their apartment in a “who-knows-who-better” contest. Ross is the quizmaster, and he...
3 min read
Data is vital to everything we do and consume.
2 min read
In our last article we looked at the pathway to CRM success. The route took us from segmentation, through contextualisation and onto personalisation.
4 min read
In our last article we looked at why you need CRM-powered marketing. But having acknowledged that growth businesses need a CRM, how do you make it a...
3 min read
CRM is the cost of entry into a modern market: try running a business without one and you will become very stuck, very quickly. But a CRM is more...
2 min read
No longer is an “Amazon-like” user experience exclusive to tech behemoths. Their omni-presence means Omni-channel marketing is expected and indeed...
