Update: Mobile Optimised Email
Platform: Marketing Hub
Customer Type: All users
As mobile usage continues to rise, ensuring your marketing emails look great on every device is more important than ever. HubSpot’s latest update introduces Mobile-Optimized Email, enhancing the drag-and-drop editor with powerful customisation options to improve engagement and conversion rates.
Why This Matters
More and more recipients are viewing emails on mobile devices, and poorly formatted emails can lead to lower engagement, decreased click-through rates, and lost conversions. With this update, marketers can fine-tune their email designs for different screen sizes and create a seamless experience for every recipient.
What You Get with This Update
✅ Device-Specific Customisation– Hide modules or sections on mobile or desktop for a tailored experience.
✅ Enhanced Layout Control – Adjust email layouts independently for desktop and mobile users.
✅ Higher Engagement & Conversions – Optimised emails lead to better readability and interaction across devices.
✅ Real-Time Device Preview – See exactly how emails will appear on different screens before sending.
How It Helps Pro & Enterprise Users
For Marketing Hub Pro & Enterprise users, this feature brings:
✔️ More control over email design – Customise visibility and layouts for each device.
✔️ A better user experience – Deliver seamless, engaging emails to mobile and desktop users alike.
✔️ Higher ROI on email campaigns – Well-optimised emails lead to stronger performance metrics.
How It Works
➕ Hide modules & sections per device – Choose which sections appear on desktop vs. mobile.
➕ Modify layout & stacking – Customize column layouts for mobile and desktop separately.
➕ Instant device preview – Test email appearance across different screen sizes before sending.
Our Verdict: Overdue and very welcome!
This update is an overdue update to the HubSpot email app and will help you fine-tune content for optimal engagement. Marketers can now craft emails that feel tailor-made for every recipient, no matter their device.
Our Rating:
Want to see it in action? Check out this quick demo video 👇