Update: Campaign ROI
Platform: Marketing Hub
Customer Type: Enterprise
Managing contact lists in HubSpot just got easier! If you’ve ever needed to lock in a specific group of contacts without worrying about constant updates, you’ll love this new feature: the ability to convert active lists to static ones in HubSpot Marketing Hub.
Why This Matters?
Active lists are great for keeping up with dynamic audience changes, but sometimes, you need a fixed snapshot of contacts for reporting, targeted campaigns, or historical reference. Before, you had to manually recreate a static list—time-consuming and prone to errors.
Now, HubSpot eliminates that hassle with a simple way to convert active lists into static ones. No more ongoing updates or new records sneaking in when you don’t want them!
What You Get with This Update
✅ A One-Click Solution – Convert active lists to static with ease, preserving your audience exactly as it was at a specific point in time.
✅ Improved Campaign Control – Once a list has fulfilled its campaign purpose, lock it in without worrying about future changes.
✅ More Organised List Management – Reduce clutter by archiving past lists while keeping relevant data intact.
✅ Better Reporting & Analysis – Maintain historical audience data for comparisons and performance insights.
How It Helps Enterprise Users
For large-scale Enterprise users, list management is a crucial part of campaign execution. This feature helps by:
• Ensuring consistent segmentation – No unexpected contacts being added or removed.
• Simplifying automation workflows – Maintain control over lists used in automated campaigns.
• Boosting efficiency – Reduce time spent re-evaluating contacts for different marketing initiatives.
Our Verdict
This is a super-easy, high-impact solution to a common challenge. HubSpot has taken a small but powerful step in making marketing automation even more efficient. If you’ve ever struggled with list updates affecting your campaign segmentation, this update is a game-changer.
Our Rating
Ready to try it out? Head to your HubSpot account and start streamlining your lists today!