Update: Campaign ROI
Platform: Marketing Hub
Customer type: Pro & Enterprise
Measuring marketing ROI has always been a challenge. If you’ve struggled to justify budgets, track performance, or refine strategies, HubSpot’s new Campaigns ROI reporting feature in Marketing Hub (Pro & Enterprise) is here to help.
This update provides clear, data-driven insights into how much revenue your campaigns generate, allowing you to optimize marketing spend and drive better results.
Why This Matters
Marketing teams often face the same challenge: proving the impact of their efforts in financial terms. Without accurate ROI data, it’s tough to allocate budgets effectively, improve strategies, or demonstrate success to stakeholders.
HubSpot’s Campaigns ROI reporting solves this by offering a precise calculation of campaign return, ensuring every marketing dollar is accounted for.
What You Get with This Update
✅ Clear ROI Insights – Measure campaign success by comparing spend vs. revenue from closed-won deals.
✅ Data-Driven Decision-Making – Identify which campaigns generate the best returns to refine future strategies.
✅ Flexible Reporting Options – Choose where to pull revenue data from and create one of two ROI calculations tailored to your business needs.
✅ Confident Future Planning – With accurate insights, plan upcoming campaigns for greater impact and efficiency.
How It Helps Pro & Enterprise Users
For Marketing Hub Pro & Enterprise users, managing marketing performance at scale is crucial. This feature enables:
✔️ More strategic budget allocation – Invest in what works and cut what doesn’t.
✔️ Stronger executive buy-in – Justify marketing spend with clear financial data.
✔️ Time-saving automation – Reduce manual tracking and free up resources for strategic planning.
Our Verdict: A Must-Have for Serious Marketers
This is an excellent addition for businesses looking to optimise marketing performance and save management time. The key? Ensuring tight campaign discipline so all relevant data is accurately captured. The more precise your data, the greater the reward.
Our Rating:
Check out the video to see it in action