3 min read
Before we look at why recording customer data in a CRM is so important, take 5 minutes to stop and think about your interactions with your customers and prospects … these probably include a request for more information from a prospect, a phone call...
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1 min read
HubSpot have launched a helpful data import error handling feature in its CRM platform. There you go, that sentence is our sacrifice (for now) to the...
3 min read
Data is everywhere. Little 1’s and 0’s. It is being constantly created by users, devices and applications, some of it worthy but most of it probably...
3 min read
HubSpot have introduced a Data Quality Command Centre to maximise data health.
1 min read
HubSpot CRM have launched new validation properties to keep data clean. Once again, that sentence is our nod to the SEO gods, which lets us get on...
2 min read
There’s a classic Friends episode when Rachel and Monica bet their apartment in a “who-knows-who-better” contest. Ross is the quizmaster, and he...
3 min read
Data is vital to everything we do and consume.
2 min read
In our last article we looked at the pathway to CRM success. The route took us from segmentation, through contextualisation and onto personalisation.
4 min read
In our last article we looked at why you need CRM-powered marketing. But having acknowledged that growth businesses need a CRM, how do you make it a...
3 min read
CRM is the cost of entry into a modern market: try running a business without one and you will become very stuck, very quickly. But a CRM is more...
