1 min read
HubSpot CRM have launched new validation properties to keep data clean. Once again, that sentence is our nod to the SEO gods, which lets us get on with the job of talking to you like a human being, not a bot. (confused? see this to understand 😉)....
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2 min read
There’s a classic Friends episode when Rachel and Monica bet their apartment in a “who-knows-who-better” contest. Ross is the quizmaster, and he...
3 min read
Data is vital to everything we do and consume.
2 min read
In our last article we looked at the pathway to CRM success. The route took us from segmentation, through contextualisation and onto personalisation.
4 min read
In our last article we looked at why you need CRM-powered marketing. But having acknowledged that growth businesses need a CRM, how do you make it a...
3 min read
CRM is the cost of entry into a modern market: try running a business without one and you will become very stuck, very quickly. But a CRM is more...
2 min read
No longer is an “Amazon-like” user experience exclusive to tech behemoths. Their omni-presence means Omni-channel marketing is expected and indeed...
2 min read
We’ve recently shared our musings about Omni-channel marketing and why it’s a good idea to be doing it, or at least planning to implement it.
